Tuesday, May 10, 2005
Business Blogging Blues
blogs are not instant success tools
Some businesses and CEOs have decided to take advantage of the revolutionary, simple, fast, and easy...
...global networking, communications, archiving & retrieval web content publishing tool...
...otherwise known as a blog.
These businesses and CEOs have had a tough time.
Blogging is an extreme verbal sport.
A blogger needs nourishment, self-confidence, protective padding, shields, flame-extinguishers, offensive weapons, evasive tactics, and abundantly-supplied medics close by at all times.
I'll say it again.
Blogging = an Extreme Verbal Sport.
The blogosphere is strange, alien modality for those who have found comfort and satisfaction (agreement) in the older media. There are certain features of the blogosphere's writerly atmosphere, destabilized landscape, and elusive psycho-graphics, certain peculiar features that are not easily comprehended, nor mastered.
Some participants wilt in the presence of a harsh comment.
Some bloggers deliver opinions in a triumphant and dazzling manner.
Some bloggers are quiet, polite, well-behaved chaps who strive to be nice, friendly, and gun-shy.
They can't handle debate or conflict. They get upset whenever they find themselves in an unpleasant and confusing argument. Sweet by nature, they want everyone to be charming, inoffensive, and passive.
They're deeply troubled by mocking manifestos, strident slogans, spirited assault, fiery ambition. They just wish everyone else would simply shut up and agree with them.
Business Bloggers and CEO Bloggers must avoid these "blues" or depressing thought patterns.
BUSINESS BLOGGING BLUES
(1) Feeling like the blog is a waste of time, since few comments are posted.
(2) Feeling like the blog is a raging success, since so many comments are posted.
(3) Thinking that high volume of blog traffic indicates a blog that has great influence (e.g., on product sales, or good publicity).
(4) Thinking that a low volume of blog traffic indicates a blog that has little influence (e.g., on product sales, or good publicity).
(5) Feeling depressed, because it's taking a long time to obtain the results you wanted the blog to achieve.
(6) Feeling inferior when hearing of phenomenal, instantaneous blog success stories, thinking these are the norm to use as a benchmark for your blog.
(7) Thinking that negative comments on the blog, and negative reviews in the press, mean the blog is in trouble.
(8) Fearing that controversy, conflict, and confrontation are somehow not productive, polite, or pleasing to encounter in blogs.
(9) Worrying that strong opinions and aggressive presentations may frighten blog readers and cause users to leave the site.
(10) Obsessing over how to increase blog traffic, rather than focusing on improving blog quality, appeal, and value.
(11) Unrealistically expecting everyone to like you, like your blog, present you with awards and fanfare for your brilliance.
(12) Deluding oneself into thinking that it's possible to please and unite everyone, and thus, never experience flaming, vulgarity, boredom, jeering, harshing, strongly and relentlessly expressed opposing opinions.
(13) Tormenting oneself with the irrational fantasy of making huge amounts of money from a blog whose purpose is mainly to just make a lot of money.
(14) Being in adamant denial that corporate-speak text is not acceptable online.
(15) Wishfully projecting the false reality of being able to conduct Business as Usual...but with a Blog!
What do YOU think?
Are there other "blues" or depressing attitudes that business bloggers are experiencing?
What else are business bloggers complaining about or questioning?
What is preventing businesses from blogging?
Do you get down-hearted about your blog?
Do you ever feel like giving up blogging?
What makes you keep at it?
What would make you walk away from it for good?
Post a comment or email me your opinion.
[signed] Steven Streight aka Vaspers the Grate
Posted by steven edward streight at 5/10/2005 10:16:00 PM