Sunday, June 19, 2005
Against Fictional Character Blogs...again
Against Fictional Character Blogs...again (photo: Clarita of Rome, Italy NBT 005)
Against Fictional Character Blogs...again.
Welcome to the topic someone won't let die. I've posted on this topic in the past: see "Kill the Talking Moose Blog".
Odds are, we've all moved well beyond this.
Blogs are ideally, have been created explicitly for, Intimate Honest Communications Between Two Real Human People.
Not between a brand and a customer.
Not between a marketing strategy and a consumer.
Not between an imaginary brand personification device and a shopper.
A blog can build trust.
A fictional character may entertain, but companies don't need laughter, they need sales.
Two Comments I Recently Made
Over at The Red Couch Blog
(now: Naked Conversations)
Streight Comment #1
For a company to seek to position itself as a reliable expert, then use a ficitional character as a spokesperson, this is beyond stupid.
A fictional character lies about pretended adventures that did not occur, and in the process of this confusion and irrelevance, recommends great recipes "discovered" in his "travels", when there was no discovery, there was no travel.
And this is to create confidence in the brand?
Misguided from the start, a poor installation in the blogosphere, violating Authenticity, Transparency, Integrity.
Credibility of organization is decreased vastly.
Posted by: Steven Streight aka Vaspers the Grate | June 18, 2005 11:35 PM
Streight Comment #2
Maybe it's just me, but I can't bring myself to trust, or pay any attention to, a person who does not exist, who is quite outspoken, while those who do exist, who I want to hear from, who are actually qualified, natural, and creating the brand...are silent.
Do I want to get close to you...or a caricature of you?
Why would a fun caricature with popularity be of greater value to a brand than an authentic person with sincerity?
A fantasy character is a pseudo-simulacrum, a mis-representation, a swerving from the heart of the matter, unless you're selling fantasy worlds, fictional characters, or unreal products.
Posted by: Steven Streight aka Vaspers the Grate | June 19, 2005 01:32 PM
Fictional Character Blogs:
caricatures of what blogs can be
When I really think about it, it seems like a Fictional Character Blog is like a Robot Pre-recorded Telemarketer, or a Mass Mailed Sales Letter...
Not a "fun" way to connect, but an annoying way to disconnect company from customer.
An FC Blog is actually a caricature, a mockery of what a blog can be: a two way interactive conversation between an two real living human beings.
[signed] Steven Streight aka Vaspers the Grate
vaspersthegrate [at] yahoo [dot] com
Posted by steven edward streight at 6/19/2005 02:03:00 PM