Thursday, June 23, 2005
Who Should NOT Blog?
It's being asked on
The Red Couch blog of
Shel Israel and Robert Scoble,
what companies should not consider
blogs [as communications tools]?
I posted this comment there:
Who Should Not Blog?
A blog is more efficient, as an online content platform, than a conventional static corporate fluff web site for communicating candidly with a target audience...
...due to frequent communications (posts), intimate tone, and swift, easy user-interaction with the posts via comments and email to the blog author(s).
Thus, who should not blog
* those who do not wish to hear from customers, users, the public
* those who do not wish the populace to have the liberty to speak freely on religion, politics, business, social issues, democracy, militarism, and personal tastes
* those who cannot respond swiftly and sincerely to all varieties of user comments, good, bad, indifferent, bizarre, complimentary, deeply questioning, potentially embarrasssing
* those who do not wish to act in consistent compliance with authenticity, credibility, relevance, integrity, originality, passion, sincerity, honesty, practicality
* those who make things worse via intimate confessional-information formats
* those who fear the level ideascape of the democratized blogosphere: where every opinion is equal
* those who prefer hiearchies of informational "authority" and journalistic elitism (e.g., MSM)
* those who only wish to say "Buy my product" and only wish to hear "Love your product".
* those who aren't passionate and aggressive enough to frequently have something interesting and helpful to say
* those who cannot say much that is not better left unsaid, classified, or clandestine
* those who cannot spend the required time to blog properly
* those who do not care about interacting with the blogsophere by reading and commenting at other blogs
* those whose strategy embraces arrogance, exploitation, deception, manipulation, false advertising, or consumer fraud
* those who wish to force the old marketing and business schemes of hard sell hype, corporo-centric viewpoints, unilateral broadcast messaging, and static, non-interactive propagandizing on the alien-to-business-as-usual blogosphere.
[comment posted to The Red Couch blog of Robert Scobe and Shel Israel]
[Comment I posted, again at The Red Couch, in response to another reader's posted comment, asking if some organizations should ask if they can afford to be "transparent" and if some have serious concerns about sensitive, potentially damaging leaks of sensitive information.]
Just use the same procedures for use of corporate email, fax, etc. Blogs are no different as far as potential for leaking sensitive info. Happens in cocktailed conversations at conferences too.
I think there is a grave danger thinking "only" or "primarily" defense contractors, nuclear power providers, explosive material manufacturers, governments, etc. have sensitive, secret info that must be protected.
Identity Theft is the fastest growing crime in history, and is nearly impossible to thwart or bring perpetrators to justice. Thanks to banks and credit card companies, and their *outsourced* fulfillment operations, not implementing proper safeguards.
Personal, private, exploitable information--medical, employment, telephone, financial, legal, physical location, etc.--must be severely limited or avoided completely in all blogs.
So every teenager to every CEO has to be concerned with sensitive non-bloggable information.
Non-bloggable defined per each specific blogger.
Posted by: Steven Streight aka Vaspers the Grate | June 23, 2005 11:57 AM
your feedback makes the blogosphere go round
[signed] Steven Streight aka Vaspers the Grate
Posted by steven edward streight at 6/23/2005 11:34:00 AM