Friday, October 07, 2005
Blogs Creativity ESP-Disk
Blogs. Creativity. ESP-Disk.
Blog core value #6 is "Creativity".
An effective blogging consists of using your imagination, exhibiting your unique personal flair and sense of style, in your blog's content and design.
How creative is your blog?
Are you creative?
Most people are, if they try and practice and learn.
Creativity is mostly just well orchestrated Change:
* inside out
* larger to gigantic
* reduce to tiny
* to stripped minimalism or complex embellishment
* other, better, nicer, easier, faster, safer, cheaper, richer. Sleeker. Bulkier. Faster and brighter. Easier and stronger. More organized. Sharper focus.
Creativity is also mixing, listing, or sequencing things in a new and improved order.
Or juxtaposing two unexpected things, for shock effect or to illustrate a complex idea.
Applied Creativity, the finished product, should ideally be beneficial to users, easy to interact with, and ultimately satisfying, stimulating, inspiring both praise and progress.
My favorite art is whatever is benevolent and astonishing.
EXAMPLE in MUSIC
When I was very young, I discovered ESP-Disk records.
This obscure little New York label had a catalog me and my friend Bennett Theissen carried around with us like some people carry around Proust, Joyce, or Dickens.
We ordered a large number of ESP-Disk records through their catalog or asked another friend, who worked at Byerly Music downtown, to order them through the store.
To us, it was as if the recordings were from Mars or Alpha Centauri.
Every ESP-Disk recording we were able to obtain contained highly unusual, extremely experimental music that fit right in with the other music we were listening to: Leonard Cohen, Silver Apples, The Incredible String Band, Dick Hyman (moog), Wild Man Fischer, Captain Beefheart, Moondog, 50 Foot Hose, Mad River, Morton Subotnick, and Everything is Everything.
It was exciting, underground music was ringing triumphantly in our ears, and the whole private experience was a distant, exotic, esoteric artistic world.
It transmitted an extraordinary feeling that hooked you through the sounds of the records and through the album cover artwork.
A web site devoted to preserving the historical significance of ESP-Disk gives the following description of a creative music album concept...
LP, 1974, 290 West End address. This LP comes in a plain solid black sleeve (kinda like spinal tap) and it comes with stickers inside so you can design the cover yourself.
It comes with a yellow arrow sticker that says the album title on it. A red and a green center LP label (vinyl labels come blank too) and an orange sticker with all the album info on it. This was later re-issued as "Godz Bless California".
I notice how this band was letting the fans interact with the recorded album packaging, enabling them to choose elements and make their own distinct version of the musical project. The users, listeners, customers could impose their own creativity upon the product. The band empowered their fans and honored them, even if it may seem trivial. It was unique.
Another landmark album cover innovation was seen in an LP by the punk band the Violators: the album featured large squares of sandpaper glued to both sides of the cover. When you slid it in and out of your record collection, this album would scratch and destroy the other albums it rubbed against.
[signed] Steven Streight aka Vaspers the Grate
Posted by steven edward streight at 10/07/2005 10:06:00 PM