Wanker "author" and loser "marketing guru" Joe Vitale is up to his dirty, unethical tricks again.
I hesitate to even post this, because I don't want to give the turd any more publicity than he has already obtained in a shady, degraded, debased manner.
Anyone who calls their system "Hypnotic Marketing" is bound to be bad news.
What's next, "Spell Casting Marketing"? "Human Sacrifice Marketing"? "Black Magic Marketing"? "Bewitched Marketing"? "Put Unsuspecting Customers in a Trance to Make Them Buy More Crap"?
I sure hope not. Marketing and advertising are already insane and stupid enough, we don't need to add superstitious bullshit into the mix.
Anyway, here is an schmuck using lies and hoaxes to "market" his new crap book.
Do you think it's perfectly okay to use deception, false advertising, and guile to sell a product? I think marketers are obligated to follow strict moral principles and tell the truth, creatively, but honestly.
Notice that the "link" to "prnewswire" is a false entity. You go to a page that contains this "news story", but see that button in the upper left? It says "web site". Weird, huh? Guess what it is...it's the Joe Vitale blog Mr. Fire. This is so pathetic, it's funny.
Hoax Concerning the Powerball Lottery...
ALBUQUERQUE, N.M., March 7 /PRNewswire/ --
Joe Vitale, Internet marketingguru and author, confessed today on his blog, that he financed the recent hoax of the Powerball lottery as an Internet marketing strategy for his already bestselling book, "The Attractor Factor: 5 Easy Stepsfor Creating Wealth (or Anything Else) from the Inside Out."
"I hired Alan Abel to pull this grand hoax," admitted Vitale, 52. "Abel has been hoaxing the media since the 1950s."
When the Powerball lottery showed a winner for the grand prize of$365,000,000, the largest jackpot in American history, Abel got his friend, radio DJ Bob Pagani, to pose as an unemployed truck driver who held thewinning ticket.
Pagani walked into a deli, announced that he was the lotto winner and bought meals for everyone. The news media were called by a restaurant employee. Good Morning America and World News Tonight, among many others, did on-camera interviews with Pagani.
Pagani said he picked the winning lotto numbers by reading Vitale's book, which he carried throughout the publicity stunt.
According to Vitale's blog, it's all part of a three-step master Internetmarketing strategy to sell more copies of his book, "The Attractor Factor" as well as his new book, "Life's Missing Instruction Manual".
Step One is the stunt itself, which was covered by the Associated Pressand seen on national television.
Step Two will be to leverage the media coverage into book sales, which hasn't begun since the first step hasn't died down yet.
Step Three will be to turn the event into a documentary, as well as a book.
"It takes guts to carry off a stunt like this," confesses Vitale. "I hired Alan Abel because even at 81 he's the smartest and most courageous hoaxer alive today."
Vitale is no stranger to publicity stunts. He wrote a business book on P.T. Barnum's secrets in "There's A Customer Born Every Minute." He says he is a disciple of the circus showman.
"You know Barnum's name today because of some of his humbugs. You may know my name a hundred years from now because of this hoax involving the Powerball lottery. But for now, I just want to sell some books," said Vitale.
We have to make up our minds.
Blog Core Values is a site that has strong moral values:
(1) Authenticity: this book promotion stunt is Not Authentic. The value of the book is not the star, nor the intelligence of the author. What is in the spotlight is a prank, a con artist's trick.
(2) Passion: Joe Vitale has no real passion for his book and ideas. If he had a true, burning passion about genuine, smart marketing, he wouldn't need to use a lie, a hoax, or a false story to sell anything.
(3) Transparency: Joe Vitale abhors this value, since if you could see through him, you'd see his insincerity and desperation to make more money. This is secret plotting, scheming behind the scenes, in the dark.
(4) Credibility: Vitale has zero credibility now.
(5) Individualism: again, if Vitale had this quality, to a strong degree, he could use his uniqueness to sell books. Deprived of any true individualism, he resorts to a stunt to attract media attention, to gain notoriety.
(6) Creativity: this hoax is a practical joke, not imaginative, just stupid.
(7) Originality: this hoax is imitative of other manipulative acts by similarly untalented schmucks.
(8) Relevance: the hoax is not relevant to anything except the clueless desperation of its perpetrator.
(9) Integrity: we cannot trust any person who thinks he has to stoop this low to trick people into buying his fucked up shit.
Isn't that exactly what "Hypnotic Marketing" and "Hoax Salesmanship" is?
Just tricking, scamming, manipulating maliciously?
I think you know the answer already.