Blogs are for ethical, enthusiastic, altruistic companies only. Businesses who provide a truly valuable, beneficial, non-harmful product or service. People with expertise in vital areas.
Arrogant, misanthropic, miserly, deceptive businesses have no interest in beginning a dialogue with consumers. why should they have to commit their callous lies and greed in writing on the web? they are not that stupid. no blog, thanks anyway.
Tech evangelism, and transparent pro-corporate PR, have been proven to be killer apps for blogs, as Robert Scoble and Shel Israel have proved, as documented to great effect in their book Naked Conversations.There is "blog abuse".
As just another advertising, marketing, politicizing, or propaganda outlet, the blog falls flat. When you try to force the blog to be a super hyped vending machine, the intimacy of one-to-one personal communications suffers massively.
A blog is made of glass, born transparent. Opaque objects stand out like a sore thumb in the blogosphere. Deceivers wither, shooting straight from the hip at a worthy target is prized in blogoland.
Ken Lay should delete his pathetic personal page.
Blogs and blogoid web objects are for those who wish to have a candid, spontaneous textual interaction with unknown others. Those who can handle flames, trolls, abuse, questions, suggestion, opposing opinions, and critique.
Only corporations and businesses, plus whoever else, who want a volatile communication exchange with the external web world need worry about blogs, RSS/Atom, podcasts, etc.When any corporation acts stand-offish, reluctant, uncertain about blogs, and why they ought to have a voice in the blogosphere...
...it's a pretty sure bet what the Real Reason is.
You catch my drift, amigo?