Ever sit down at the computer and feel like doing a new blog post? But not know what to blog about?
Well, Dave Taylor sent me an email newsletter, Blogsmart News.
I strongly advise you to sign up for this service from a veteran blogger, computer book author, and online marketer.
In the latest issue, Dave has the solution to what to blog about, for you business bloggers in particular. This can also work for personal bloggers, if there are any more of those out there anywhere.
[QUOTE--my email to Dave]
I think you could refine your statement a little tiny bit by saying it's also about Your Customer's Problems.
To blabber on and on about my this and our that, is indeed boring, in personal and business blogs.
People need to know about the marketplace, but they only care about the marketplace because it contains Solutions to their problems, plus general news and excitement about a field of interest.
"It's not about your products
It's not about your customers
It's about your marketplace."
"The solution is actually straightforward: write about what's going on in
your marketplace, what new innovations are coming, what companies are doing
well, what customers tell you about their experiences, and, yes,
occasionally what products you have and are offering to the public.
Given that idea, how well are YOU doing with your business blog efforts?"
That was my reply via email to Dave.
When you blog you could blog about what your customers, or blog readers, care about. You learn what blog readers care about by reading their comments on your blog, their posts on their blog, and their emails to you.
Customers care about the marketplace only because it contains Solutions for their problems, Answers for their dilemmas, Help for their lives, and Enhancement of a lifestyle or pursuit. Plus they may also care about news and various issues connected with a field of interest.
To blog about what's happening in your industry, marketplace, or field of interest is not enough. You must also share your own opinions and expertise, your anecdotes and experiences, your insights and information. Your readers need to not only be updated on marketplace trends and events, but also need how to tips and practical advice.
Share your knowledge and tricks, your observations and complaints, whatever might benefit your readers in some down to earth manner, or in a theoretical way.
We need hands on training, yes, but we also need higher level mental input, like philosophy and poetry.