Sunday, January 14, 2007

Blog Burst editor explains blog journalism


Blog Burst interview with Senior Editor Tina Nelson.

I thought this was a good explanation of blogs in journalism, blogs and journalism, and blog journalism.

Blogs have caused the online world to expect and demand more interactivity, more user-generated content, more reader reviews, more forums and debates...

...and less advertising, marketing, and sales hype.

Consumers of products, and news is the quintessential product par excellance, since anyone can have it, anyone can be it, anyone can create it and add to it or subtract from it, it's easily customized and remixed for new uses.

The news, as consumable product, as reflection of and upon event, news, to remain news and not olds, the news has to renewed, replenished, resupplied both endlessly, and at the very moment of consumption, in perpetuity, forever and ever, amen.

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As a consumer and a citizen of the world, the blogosphere provides a depth and breadth of content I could never have imagined when I was in Journalism school. It’s very exciting.

The BlogBurst service provides publishers the opportunity to present varying opinions and analysis of events and topics that is just not normally possible within the confines of most news budgets.

The end product is richer, more well-rounded content.

What experience from your previous jobs/positions and talents are you hoping to share and/or use for BlogBurst?

I was a reporter for many years and understand how seriously people take their publications and their content.

You are the guardian of words, ideas and opinions.

In my early days, I thought an Editor’s role was to make a reporter’s life miserable by hacking up their copy — no grace and no guts! Later I became a News Director, and my perception of what was “worthy” changed and broadened — even moreso as the Internet came into play.

Once I became responsible for the content offering as a whole, I began to fully understand the challenges faced by publishers. Being tasked with protecting the business brand and the organization’s credibility is a heavy burden. The calls you make aren’t often easy and are out there for the public to judge daily.

I later moved into working with content for technology companies, which eventually led me to BlogBurst.

I think my background affords me the unique ability to understand the mentality and values of both bloggers and publishers.

The needs of one and the desires of another are sometimes at odds and yet in this day and age, they must work together to support each other. I am hopeful that I can use my knowledge base to further enhance the working relationship between the two groups.

As an editor for a New Media product that is integrated into traditional media, what do you see as your biggest challenges? Or how do you think traditional publishers can best benefit from a content source like BlogBurst?

Allowing people other than recognized experts to comment and offer opinion on topics is so opposite of what we were all taught in Journalism school.

It’s a long standing tradition that publishers define what is news and who are the experts on a topic. Understandably, being open to this kind of user-generated content participation goes against the grain for traditional publishers.

But there are some incredibly lively and relevant blogs out there that can be hugely complementary to traditional media. There’s a comfort level that bloggers and publishers must come to in order for it to be beneficial.

Then everyone wins — especially the audience.

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